How to enter the premium grill segment2017-07-26T11:04:48+00:00

Project Description

How to enter the premium grill segment: Customer pains provide the clue.

How do we enter a new segment? What is most relevant for premium grill users? We have plenty of ideas in the pipeline – but are we betting on the right things? How do we achieve true innovations rather than incremental improvements? These were our client’s questions. The answers lay in understanding users’ perspective.
A partner case from Vendbridge AG.

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