About Yann-Wermuth

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So far Yann-Wermuth has created 6 blog entries.

The Jobs-to-be-done Hierarchy

What is Jobs-to-be-done Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find meaningful and valuable. It reframes the customer problem by asking, what jobs customers are trying to get done, the perspective of developers and innovators changes towards more customer focus almost [...]


The concrete wins over the abstract

All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality», «flexibility» or «service» as being the key drivers for purchase and usage. There is only one little problem: Those needs don‘t resonate with customers. That‘s why most products are perceived as equal. [...]


From insight to growth – it‘s the customers who set the rules

To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former is more attractive. Since value is subject to the customer's momentary perception, decision makers need to be perfectly clear on what their customers really want, what they are doing to accomplish [...]


Customer Value Metrics

Develop a convenient product for the user by knowing their value metrics. Beat Walther describes how CFI JTBD captures and defines these metrics so they can be used for innovation. See the short video below. http://wp12224353.server-he.ch/files/06%20Beat%20Walther%20-%20Value%20Metrics.mp4 From the JTBD Meetup in Geneva where we gave a talk about the job of „Jobs-to-be-done“.