About Yann-Wermuth

This author has not yet filled in any details.
So far Yann-Wermuth has created 5 blog entries.

The Jobs-to-be-done Hierarchy

What is Jobs-to-be-done Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find meaningful and valuable. It reframes the customer problem by asking, what jobs customers are trying to get done, the perspective of developers and innovators changes towards more customer focus almost [...]


Lean front-end innovation

From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley When it comes to innovation design, there is the wrong way, the conventional way and the new agile design way. We thought about combining the most promising elements of these approaches in order to get the best out of [...]


The concrete wins over the abstract

All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality», «flexibility» or «service» as being the key drivers for purchase and usage. There is only one little problem: Those needs don‘t resonate with customers. That‘s why most products are perceived as equal. [...]


From insight to growth – it‘s the customers who set the rules

To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former is more attractive. Since value is subject to the customer's momentary perception, decision makers need to be perfectly clear on what their customers really want, what they are doing to accomplish [...]