Born in the Czech Republic, Alice grew up in Germany and studied business administration in Cologne before beginning her career in brand management at Procter & Gamble (P&G). She worked for P&G in Germany, the Czech Republic and Switzerland. Alice was responsible for a variety of product launches and the repositioning of numerous brands. From 1994 until 1998, Alice worked as a consultant for the Boston Consulting Group in London and Zurich. Her role focused on corporate strategy and post-merger integration for companies in the retail, consumer goods and financial services industries. During this time, she was also an active member of the BCG Consumer & Retail Practice Group.
From 1998 until 2001, Alice Šáchová was CEO of Tela AG. She restructured the company, which was subsequently sold to Kimberly-Clark, and led its integration into the new parent corporation. For her managerial efforts and competence, she was awarded the LadyWaterman Prize in 1999. Alongside her leadership role at Tela AG, she established the European own brand business for Kimberly-Clark.
In 2002 Alice bought the Swiss advertising agency FAVO and became an entrepreneur in this creative sector. The following six years were dedicated to strategic brand communication, customer insights and the implementation of creative concepts in communication materials. Alice first worked with Vendbridge during her time at FAVO.
In 2008, Alice Šáchová sold FAVO to the European agency network Scholz & Friends and became CEO and shareholder of the DE SEDE Group (DSG) in 2008. She was attracted to the brand portfolio, which includes the premium de Sede brand, and the challenge to develop DSG into a powerful European furniture manufacturer. Following the financial crisis, she had to drastically restructure the company, and in 2012 DSG’s operating companies were sold to a private investor.
Alongside her operating responsibilities, Alice has been actively contributing to various supervisory boards for more than 10 years. She was on the boards of B.A.T. Switzerland in Lausanne and laboratory equipment manufacturer Integra Bioscience in Landquart until 2008. Currently, Alice is a board member of SRG SSR Swiss Radio and TV Association, of Scholz & Friends, a European advertising network, of shutter manufacturer Griesser AG and as a chairman of the board at ASE Technik AG in Lucerne, a plant construction firm specialising in gravel quarries.
Alice Šáchová is also active in a variety of business networks. She is the founding member of the Griffith Club in Zurich, and since 2010 has been on the management board of the Swiss Association for Marketing (GfM). Since 2012 she has held the position of president of the prestigious Swiss Management Association (SMG), where she has been a board member since 2009.
Alice Šáchová has always enjoyed working in the areas of innovation, customer insights, positioning and the evaluation of new business areas, so she joined Vendbridge as a partner in summer 2013.