From insight to growth – it‘s the customers who set the rules

To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former is more attractive. Since value is subject to the customer's momentary perception, decision makers need to be perfectly clear on what their customers really want, what they are doing to accomplish [...]

2018-02-20T11:02:40+01:000 Comments

What is value?

Innovation is easy, successful innovation is not. Beat Walther explains what value is through a JTBD lens. Understand where value can be provided in order to achieve successful innovation. See the short video below. http://wp12224353.server-he.ch/files/01%20Beat%20Walther%20-%20What%20is%20value%3F.mp4 From the JTBD Meetup in Geneva where we gave a talk about the job of "Jobs-to-be-done".

2018-10-01T10:53:39+01:000 Comments

Know your customers value metrics

Develop a convenient product for the user by knowing their value metrics. Beat Walther describes how CFI JTBD captures and defines these metrics so they can be used for innovation. See the short video below.   http://wp12224353.server-he.ch/files/06%20Beat%20Walther%20-%20Value%20Metrics.mp4 From the JTBD Meetup in Geneva where we gave a talk about the job of „Jobs-to-be-done“.

2018-10-31T15:21:40+01:000 Comments