Dear Customer Insight! I finally want to thank you. We have been knowing each other for more than 35 years. Today, everybody is acquainted with you. If I google you, I get more than 200 billion hits. They say you are essential for good promotion and strong messages. Product innovations that don’t care about you [...]
To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former is more attractive. Since value is subject to the customer's momentary perception, decision makers need to be perfectly clear on what their customers really want, what they are doing to accomplish [...]
Innovation is easy, successful innovation is not. Beat Walther explains what value is through a JTBD lens. Understand where value can be provided in order to achieve successful innovation. See the short video below. http://wp12224353.server-he.ch/files/01%20Beat%20Walther%20-%20What%20is%20value%3F.mp4 From the JTBD Meetup in Geneva where we gave a talk about the job of "Jobs-to-be-done".
Develop a convenient product for the user by knowing their value metrics. Beat Walther describes how CFI JTBD captures and defines these metrics so they can be used for innovation. See the short video below. http://wp12224353.server-he.ch/files/06%20Beat%20Walther%20-%20Value%20Metrics.mp4 From the JTBD Meetup in Geneva where we gave a talk about the job of „Jobs-to-be-done“.