unmet customer needs
CFI is a structured framework that ensures you focus your efforts where they should: on initiatives that fulfill unmet customer needs.
No matter what conventional wisdom says: Unmet needs can be identified, measured and addressed. The results speak for themselves: Innovations that builds the business.
like your customer
CFI builds on jobs-to-be-done, an eye-opening logic that can change a company’s limiting inside-out view to a broader outside-in customer view.
We are jobs-to-be-done experts, having supported many organizations in various industries to look at their business from the outside-in. Like their customers do.
Cases from various industries
CFI was developed and refined over the past 10 years, and applied in over 120 client projects across various industries.
Selected clients include Axa, Hyundai, Beiersdorf, Syngenta, Swisslife, Cochlear, Roche, Alstom/GE, Credit Suisse, ArtBasel, and Swisscom – just to name a few.
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