CFI
CFI is a structured framework for innovation that makes Jobs-to-be-done actionable.
Innovation success rates increase dramatically as development efforts focus on what really counts: the user and his unmet needs.
Jobs-to-be-done
Jobs-to-be-done is a powerful logic helping innovators to understand what users want.
If applied correctly, it has the potential to change the mindset of organizations from inside-out to outside-in in an intuitively simple way.
Cases
CFI has been developed over the past 10 years and applied in more than 120 projects from various industries.
Selected clients are Hyundai, Beiersdorf, FIFA, Syngenta, Swisslife, Cochlear, Roche, Alstom/GE, Credit Suisse, ArtBasel, Swisscom and many more.
Latest from the Blog!
Lean front-end innovation
From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley When it comes to innovation design, there is the wrong way, the conventional way and the new agile design [...]
The concrete wins over the abstract
All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality», «flexibility» or «service» as being the key drivers for purchase and usage. [...]
Letter to the Customer Insight
Dear Customer Insight! I finally want to thank you. We have been knowing each other for more than 35 years. Today, everybody is acquainted with you. If I google you, I get more than 200 [...]
From Insight to Growth – It‘s the Customers Who Set the Rules
To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former is more attractive. Since value is subject to the customer's momentary [...]