CFI is a structured framework for innovation that makes Jobs-to-be-done actionable.

Innovation success rates increase dramatically as development efforts focus on what really counts: the user and his unmet needs.

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Jobs-to-be-done is a powerful logic helping innovators to understand what users want.

If applied correctly, it has the potential to change the mindset of organizations from inside-out to outside-in in an intuitively simple way.

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CFI has been developed over the past 10 years and applied in more than 120 projects from various industries.

Selected clients are Hyundai, Beiersdorf, FIFA, Syngenta, Swisslife, Cochlear, Roche, Alstom/GE, Credit Suisse, ArtBasel, Swisscom and many more.


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