unmet customer needs
CFI is a structured framework that ensures you focus your efforts where they should: on initiatives that fulfill unmet customer needs.
No matter what conventional wisdom says: Unmet needs can be identified, measured and addressed. The results speak for themselves: Innovations that builds the business.
like your customer
CFI builds on jobs-to-be-done, an eye-opening logic that can change a company’s limiting inside-out view to a broader outside-in customer view.
We are jobs-to-be-done experts, having supported many organizations in various industries to look at their business from the outside-in. Like their customers do.
Cases from various industries
CFI was developed and refined over the past 10 years, and applied in over 120 client projects across various industries.
Selected clients include Axa, Hyundai, Beiersdorf, Syngenta, Swisslife, Cochlear, Roche, Alstom/GE, Credit Suisse, ArtBasel, and Swisscom – just to name a few.
Latest from the blog
What is Jobs-to-be-done Jobs-to-be-done (JTBD) is a great concept helping to create innovation strategies, new products and value propositions which people find meaningful and valuable. It reframes the customer problem by asking, [...]
From a workshop with Marco de Polo from the Roche New Concept Incubator in Silicon Valley When it comes to innovation design, there is the wrong way, the conventional way and the new agile design [...]
All companies that have been in business for some years say they know the needs of their customers. They mention needs like «quality», «flexibility» or «service» as being the key drivers for purchase and usage. [...]
Dear Customer Insight! I finally want to thank you. We have been knowing each other for more than 35 years. Today, everybody is acquainted with you. If I google you, I get more than 200 [...]
To grow in a market, a company needs products that offer either greater value or a lower price. From a financial perspective, the former is more attractive. Since value is subject to the customer's momentary [...]
Innovation is easy, successful innovation is not. Beat Walther explains what value is through a JTBD lens. Understand where value can be provided in order to achieve successful innovation. See the short video below. http://wp12224353.server-he.ch/files/01%20Beat%20Walther%20-%20What%20is%20value%3F.mp4 From the [...]