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CFI

CFI is a structured framework for innovation that makes Jobs-to-be-done actionable.

Innovation success rates increase dramatically as development efforts focus on what really counts: the user and his unmet needs.

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Jobs-to-be-done

Jobs-to-be-done is a powerful logic helping innovators to understand what users want.

If applied correctly, it has the potential to change the mindset of organizations from inside-out to outside-in in an intuitively simple way.

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Cases

CFI has been developed over the past 10 years and applied in more than 120 projects from various industries.

Selected clients are Hyundai, Beiersdorf, FIFA, Syngenta, Swisslife, Cochlear, Roche, Alstom/GE, Credit Suisse, ArtBasel, Swisscom and many more.

Cases

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